Social media is constantly evolving, and to stay on top of the game, it’s important to keep yourself in the loop.

Instagram stories are the ever-evolving media to watch and one of the hardest medias to track. MVO tracked, captured and analysed 101,372 Instagram stories in January 2023 alone. We saw a 12% decrease in the number of stories influencers posted last month (Jan 2023) compared to the previous month (Dec 2022).

Based on the 101k Instagram stories MVO picked up across Australia, can you guess the top 5 brands, topics and agencies influencers mentioned the most in January 2023?

Let's take a deep dive into exactly which influencers contributed the most to the top 3 account's mention count on IG stories for January 2023.

Coming in as the top-performing account last month across Instagram stories was @australianopen, with 752 stories generated in just 31 days.

Coming in as the second most tagged account across Instagram stories was @meccabeauty, with 522 stories generated in just 31 days. Let's take a deep dive into the influencers that drove their mention count on stories for January 2023.

Coming in as the third most tagged account across Instagram stories was @ltk.australia, with 322 stories generated in just 31 days. Let's take a deep dive into the influencers that drove their mention count on stories for January 2023.

We believe understanding the market and your closest competitors is the key to increasing your market share and sales. Many brands are fighting blind, not knowing how to outperform their competitors because they don't actually know what their competitor's strategy is.

Beating your competitors turns out to be a lot easier when you can identify their latest campaigns, launches and events. By analysing their media marketing strategy and understanding the influencers, sites and publications they are working with, it's easier than ever before to outperform your closest competitors.

If you would like to see more details about the exact stories or the full list of influencers that drove a brand's campaign feel free to reach out to us. Or, if you want to learn more about competitor monitoring, click here.

*This data is based on the number of stories generated by MVO's list of tracked Australian influencers for January 2023.