This year we have tracked over 4,400 Australian influencers’ Instagram stories for our clients. Through this tracking, we have analysed an insane 3.8 million Instagram stories (that's an average of 10,410 a day).

Using our MVO tracked influencers, let's take a look at which agencies made it into the top 15 most tagged PR agencies on MVO Instagram stories in 2024.

1. @hatrikhouse was tagged in over 4,709 IG stories frames by 504 MVO Influencer in 2024

2. @portobellopr was tagged in over 4,709 IG stories frames by 644 MVO Influencer in 2024

3. @starkmatthews was tagged in over 3,391 IG stories frames by 458 MVO Influencer in 2024

4. @tmcpr_ was tagged in over 2,788 IG stories frames by 436 MVO Influencer in 2024

5. @sarahhumphriesagency was tagged in over 2,735 IG stories frames by 498 MVO Influencer in 2024

6. @onetwoagency_ was tagged in over 2,566 IG stories frames by 353 MVO Influencer in 2024

7. @ampr_group was tagged in over 1,974 IG stories frames by 441 MVO Influencer in 2024

8. @mcm_pr was tagged in over 1,960 IG stories frames by 320 MVO Influencer in 2024

9. @maxmedialab was tagged in over 1,910 IG stories frames by 317 MVO Influencer in 2024

10. @leaf.comms was tagged in over 1,823 IG stories frames by 246 MVO Influencer in 2024

11. @hq.hive was tagged in over 1,697 IG stories frames by 327 MVO Influencer in 2024

12. @evh.agency was tagged in over 1,645 IG stories frames by 259 MVO Influencer in 2024

13. @elyseecollective was tagged in over 1,343 IG stories frames by 213 MVO Influencer in 2024

14. @echocommunicationpr was tagged in over 1,210 IG stories frames by 192 MVO Influencer in 2024

15. @littlebirdpr was tagged in over 955 IG stories frames by 214 MVO Influencer in 2024

This data is based on the 3.8 million Instagram stories generated by MVO's list of tracked Australian influencers from the 1st of January to the 15th December 2024.

Want to learn even more? Have a look at 2023 list of the most mentioned agencies read about it here.